Vision, Mission & Values

Our mission is to forge a progressive energy landscape for sustained growth in the UAE. We are driven by our vision of ‘Smart Energy, Sustainable Future’, and guided by our values of caring, innovation and teamwork.


'Smart Energy, Sustainable Future’

“Smart Energy” describes how we seek to harness, deliver and utilize energy in an innovative and efficient way.

“Sustainable Future” highlights the need to develop robust energy solutions that endure over time.


‘To forge a progressive energy landscape for sustained growth’

We will achieve this through:
  • A Secure Energy Supply: We operate the power system and promote the safe use of electricity to ensure that the supply of energy is reliable and secure.
  • A Competitive Energy Market: We promote effective competition with a sound regulatory framework that encourages investment and prevents the exercise of market power.
  • A Dynamic Energy Sector: We develop and promote the energy industry, facilitating the efficient use of energy, and supporting R&D efforts to secure our energy future;
  • A High Performance Organization: We embrace change and seek continuous improvements in our systems, processes and people.


Our three core values are part of everything we do.

  • Caring: We respect and care for one another, and value our differences.
  • Innovation: We constantly challenge ourselves to improve the status quo, try new ideas and devise creative solutions.
  • Teamwork: All Alpha Utilities people are part of a team, committed to working together to achieve our collective goals.
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